In the dynamic realm of luxury brand communications, few professionals have made as significant an impact as Aviva Taeidkashani. With a career marked by strategic innovation and a deep understanding of the luxury market, Taeidkashani has consistently elevated the brands she represents, particularly in the spirits industry.
Educational Foundation
Taeidkashani’s journey began at Hunter College, part of the City University of New York, where she honed her skills in communication and media. This academic background laid the groundwork for her nuanced approach to public relations and brand storytelling.
Professional Trajectory
LaFORCE: Shaping Prestigious Brands
At LaFORCE, a premier public relations agency, Taeidkashani served as an Account Director, managing high-profile clients such as Aperol, SVEDKA Vodka, and La Grande Dame by Veuve Clicquot. Her role involved crafting integrated PR strategies and overseeing media campaigns that garnered national attention. Notably, she managed a $3.2 million PR budget, executing year-round campaigns that significantly enhanced brand visibility. citeturn0search0
Bullfrog + Baum: Elevating Spirits Brands
During her six-year tenure at Bullfrog + Baum, Taeidkashani advanced to the position of Account Supervisor, leading campaigns for esteemed brands like Ketel One Vodka and Zacapa Rum. She was instrumental in designing comprehensive 360-degree campaigns aligned with annual business objectives, managing a $1.6 million PR and marketing budget. Her strategic initiatives, such as the Ketel One Botanical Launch, resulted in over 435 million earned media impressions, showcasing her ability to drive substantial brand engagement.
Leadership at Bacardi
Spearheading GREY GOOSE PR & Influence
In August 2024, Taeidkashani joined Bacardi as the Brand PR & Influence Lead for GREY GOOSE Vodka. In this capacity, she oversees public relations strategies, fosters influencer partnerships, and ensures the brand’s luxurious image is consistently portrayed across all platforms. Her approach seamlessly blends traditional PR methodologies with modern digital techniques, creating immersive brand experiences that resonate with contemporary consumers.
Core Strategies for Luxury Brand Success
Taeidkashani’s success in the luxury sector is anchored in several key strategies:
- Authentic Storytelling: Crafting genuine narratives that align with the brand’s heritage and resonate with the target audience’s aspirations.
- Influencer Collaborations: Building meaningful relationships with influencers and celebrities to amplify brand visibility and desirability.
- Integrated Marketing: Connecting digital, PR, and experiential elements to create cohesive campaigns that engage consumers across multiple touchpoints.
- Cultivating Exclusivity: Designing exclusive events and limited-edition offerings that enhance the brand’s allure and drive consumer desire.
Personal Philosophy and Mentorship
Beyond her professional achievements, Taeidkashani is dedicated to mentoring emerging talents in the field of public relations. She emphasizes the importance of balancing creativity with measurable results, encouraging the next generation to embrace innovation and strategic thinking.
Conclusion
Aviva Taeidkashani’s career exemplifies excellence in luxury brand communications. Her strategic vision, combined with a profound understanding of the luxury market, has consistently propelled brands to new heights. As she continues to lead and inspire, her work remains a benchmark for success in the industry.